Fujifilm brings a “Photo Renaissance” to Toronto with its new concept store, Annex Photo, located in the trendy Annex district

Mississauga, ON, August 24, 2016 – FUJIFILM Canada has established a new, immersive photo and brand experience in Toronto’s trendy Annex district, in the re-imagined Annex Photo store.

This store is designed to bring about a “Photo Renaissance” that reintroduces the joy of photography in all aspects of peoples’ lives. This first-of-its-kind retail store in Canada adds to Fujifilm’s other global Wonder Photo Shop locations in Tokyo, New York, Shanghai, Manila, Bogata, and Barcelona.

When designing this new concept store, Fujifilm Canada combined the best merchandising ideas, most popular product assortment and distinctive decorating trends from these Wonder Photo Shops to create the first hybrid Fujifilm concept store that is uniquely Canadian. The newly redesigned Annex Photo, concept by FUJIFILM, will officially open on August 26, at 10am, and is located at 362 Bloor Street West, Toronto.

Annex Photo has been established in the Annex for over 20 years and will reopen with this new concept that Fujifilm Canada has created. Visitors will experience a one-of-a kind creative space made specifically to reacquaint them with the joy and wonder of photography, and how they can bring their favourite images from smartphones and social media to life, through prints, personalized and wall decoration photo products, and unique DIY photo creations.

At Annex Photo, guests will experience an engaging and interactive retail space with new, cutting edge Fujifilm products. They will be encouraged to provide feedback and share their ideas for using photos in their everyday lives. In this way, the store will act as a learning centre giving guests the opportunity to influence product features as they share their own personal preferences and opinions. These interactions will allow Fujifilm to gain a better understanding of what the market wants, ultimately enhancing the customer experience.

The Fujifilm concept store at Annex Photo is meant to act as a catalyst for a Photo Renaissance, a rebirth of the enjoyment of photography. Featuring quick print kiosks with connectivity to mobile devices, print stations with a wide range of product capabilities and a photo booth setup, guests can create a wide range of personalized photo products including photobooks and calendars on site. There will also be a specialized station for creative crafting. The focus is to create a warm, welcoming environment where guests will want to spend time and discover new ways to enjoy their photos and raise the level of creative output to new heights.

The new Annex Photo will have a social media presence on Facebook and Instagram for users to post images and DIY creations with hashtags to create excitement. Look for Annex Photo online at Instagram @annexphotostore and on Facebook at @annexphotostore.

About Fujifilm

FUJIFILM Canada Inc., is based in Mississauga, ON, Canada. The company markets and provides services for a broad spectrum of industries including digital and instant film photographic products; industrial segments including photofinishing products, data storage, electronic materials and graphic arts products and services. For more information, please visit www.fujifilm.ca.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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Annex Photo FAQ

What is the concept behind Annex Photo and the Photo Renaissance?

The concept by Fujifilm of Annex Photo is a one-of-a-kind environment meant to bring the message ofthe “Photo Renaissance” into all aspects of peoples’ lives. The Photo Renaissance is Fujifilm’s mission toreacquaint people with the joy of photography and create memories with high quality prints.

Why was Annex Photo chosen to be our concept store?

Annex Photo is in the heart of the Annex, a very trendy neighbourhood and close to the University ofToronto.  They already have a strong customer following and the remodeling of the store is meant toexcite their existing customers and entice new customers to come in and create an entirely new range ofproducts.

What is Fujifilm hoping to gain with this concept store?

Annex Photo is meant to be a learning centre where we can gain market learnings and provide insightsto our partners to help improve and build their business.

What are the store hours for Annex Photo?

Annex Photo will be open Monday – Friday from 10am-7pm, Saturday from 10am-6pm, and Sundayfrom 11am-5pm

Is this the first concept of this kind?

Other countries around the globe have a branded Fujifilm Wonder Photo Shop; there are currently other Wonder Photo Shops open in Tokyo/Japan (Feb 2014), Bogota/Colombia (March 2015), Shanghai/China(June 2015), Manila/Philippines (June 2015, Nov 2015, Dec 2015 and May 2016), Barcelona/Spain(October 2015), and the newest in New York City/USA (July 2016). There are other concept or affiliate Wonder Photo Shops globally in Singapore, Australia, Brazil, Vietnam, Russia, Turkey, Thailand, Germany and Toronto.

Are there any other retail locations in the Canada?

This is the first concept store in Canada and is the only location currently planned.

How big is the Annex Photo store?

The store is approximately 1,000 sq feet.

What products will be featured at Annex Photo?

A full range of Fujifilm’s instax instant cameras and the instax Share Printer SP-2, as well as Fujifilm’s best selling digital cameras, will be on display for guests to touch and try.  More exciting products and services include:  Calendars, photobooks and canvas produced in store, mobile app to transfer photos right from your phone to print at the photo kiosk, DIY supplies, frames and existing services such as passport photos and film processing.

What are the key features of the Annex Photo?
  • Quick print kiosks and print stations, including 1-hour order printing
  • DIY area where employees will show consumers all the fun and decorative things they can do withtheir photos
  • Touch and try areas for DIY, instax instant cameras and printers, and Fujifilm cameras
  • A photo booth where customers can take pictures
  • Passport photos
  • Film processing
  • Frames and photo albums