Fujifilm brings an immersive photo and brand experience to Toronto’s trendy Annex district, in the re-imagined Annex Photo store.
Fujifilm brings an immersive photo and brand experience to Toronto’s trendy Annex district, in the re-imagined Annex Photo store.

Fujifilm opens the doors to the new Annex Photo

An immersive photo and brand experience concept store in Toronto

Fujifilm brings a “Photo Renaissance” to Toronto with its new concept store, Annex Photo, located in the trendy Annex district.


Mississauga, ON, August 24, 2016 – FUJIFILM Canada has established a new, immersive photo and brand experience in Toronto’s trendy Annex district, in the re-imagined Annex Photo store.


This store is designed to bring about a “Photo Renaissance” that reintroduces the joy of photography in all aspects of peoples’ lives. This first-of-its-kind retail store in Canada adds to Fujifilm’s other global Wonder Photo Shop locations in Tokyo, New York, Shanghai, Manila, Bogata, and Barcelona.

At Annex Photo, guests will experience an engaging and interactive retail space with new, cutting edge Fujifilm products. They will be encouraged to provide feedback and share their ideas for using photos in their everyday lives. In this way, the store will act as a learning centre giving guests the opportunity to influence product features as they share their own personal preferences and opinions. These interactions will allow Fujifilm to gain a better understanding of what the market wants, ultimately enhancing the customer experience.


The Fujifilm concept store at Annex Photo is meant to act as a catalyst for a Photo Renaissance, a rebirth of the enjoyment of photography. Featuring quick print kiosks with connectivity to mobile devices, print stations with a wide range of product capabilities and a photo booth setup, guests can create a wide range of personalized photo products including photobooks and calendars on site. There will also be a specialized station for creative crafting. The focus is to create a warm, welcoming environment where guests will want to spend time and discover new ways to enjoy their photos and raise the level of creative output to new heights.

The new Annex Photo will have a social media presence on Facebook and Instagram for users to post images and DIY creations with hashtags to create excitement. Look for Annex Photo online at Instagram @annexphotostore and on Facebook at @annexphotostore.

About Fujifilm

FUJIFILM Canada Inc., is based in Mississauga, ON, Canada. The company markets and provides services for a broad spectrum of industries including digital and instant film photographic products; industrial segments including photofinishing products, data storage, electronic materials and graphic arts products and services. For more information, please visit www.fujifilm.ca.


FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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Annex Photo FAQ

What is the concept behind Annex Photo and the Photo Renaissance?
What is Fujifilm hoping to gain with this concept store?
What are the store hours for Annex Photo?
Are there any other retail locations in the Canada?
What products will be featured at Annex Photo?
Why was Annex Photo chosen to be our concept store?
Is this the first concept of this kind?
What are the key features of the Annex Photo?
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