Corporate Promotional Event Planning Tip #1 – Messaging

Have a clear message and identify your target audience.

Identify the theme that your event aims to express, it is important to have a clear and memorable message for your target audience. At the end of your event, you want to have your audience remember the key messages you’ve been reinforcing during the event. To find out more about having a clear message, check out 7 Steps For Throwing A Great Promotional Event by Stephan Alemar, which goes into depth on communicating your key message.

Have a theme and cohesive look to be memorable. 

• What makes your event stand out? 
• Why does it stand out? 
• What unique message does it communicate to your target audience? 

Having a clear understanding of this and creating a cohesive look to your event will not only make your event more enjoyable and memorable but will also clearly indicate the message to your target audience. Get decorations that fit a specific theme, have customized photo prints and artwork that promotes your message and theme. 

Use businesses and industry professionals to get decorations, pictures, and artwork to make your event pop! Annex Photo provides both photo printing and custom photo gifts that you can use to fit your theme and promote your message. If you’d like to read more into the topic, How to Throw a Seriously Awesome Promotional Event is an excellent source for more theme and cohesion information.

Create a plan to communicate your message.

There are many ways to do this effectively: presentations, custom promotional/marketing products, and digital marketing. It is important to make sure your employees fully understand your message as well, to create consistency during the event. Looking for more information on creating a plan? Stephen Alemar’s article 7 Steps For Throwing A Great Promotional Event dives further into what planning is needed to demonstrate your message.

Corporate Promotional Event Planning Tip #2 – Planning

Use resources to improve your planning and results.

It is easy to get caught up in your event and want to tackle everything on your own, but this may not be realistic. Having a team of employees and industry professionals to rely on is the key to success. Count on food catering services to provide food and refreshments for you, depend on AV professionals to set up your audio and visuals for presentations and music for you, trust photographers to capture your event in a marketable way, and go to photo and custom print experts to create things like advertisements, custom photo gifts, and displays to help communicate your message in a memorable way for your target audience. 

Custom print stores and photo stores like Annex Photo can help manage bulk photo printing or custom photo gifts. If you’d like to learn more about ways you can use resources to improve your planning and results, Jamillah Warner’s publication 42 Tips For Producing A Memorable Small Business Event is a great resource!

Be aware of your event timing and other potential event conflicts.

Check for other events during your scheduled time that your target audience may attend and make sure to avoid things like major holidays or events. Without an audience to communicate your message to, your efforts will go to waste! To find more tips on how to time your events, check out 12 Tips For Throwing An Amazing Business Event by Rieva Lesonsky.

Be flexible with your planning. 

The more you learn about your target audience, the more you’ll be able to curate your event to be as effective as possible, within your budget and at the ideal time. Make sure to be flexible with your venue, size, and event details to successfully push your message to your target audience. Find out more ways to adapt your planning process with 42 Tips For Producing A Memorable Small Business Event by Jamillah Warner.

Create an organized schedule with deadlines.

There are a wide variety of different props and reservations needed to make your event a success. Plan accordingly to be sure to get the reservations for your venue, as well as having your props, such as custom printing posters, banners, flowers, AV equipment, and more ready for your event. If you’re looking for more information on scheduling, 7 Steps For Throwing A Great Promotional Event by Stephan Alemar is a helpful read!

Corporate Promotional Event Planning Tip #3 – Marketing

Have a detailed marketing plan.

The more organized your team is, the better. This also applies to the marketing team. Remember to be consistent and active with your marketing, the more awareness you can bring to your event with your target audience, the more successful your event will be. Jamillah Warner goes into more detail about creating a strong marketing plan in 42 Tips For Producing A Memorable Small Business Event and other marketing strategies for a successful marketing campaign.

Have an enticing itinerary.

Why should your target audience attend your event? 

Make sure to clearly define what you will be doing at the event and why people should attend your event. Having things like gift bags, photo contests, games, prizes, etc. will motivate people to attend. You can increase the outreach of your message through custom photo gift freebies. For example, Toronto-based Annex Photo’s photo gifting options can be a great choice for getting unique custom photo gifts created that will entice your audience as well as promote your message and event further. Incorporate these ideas to your event itinerary. You can find more tips on How to Throw a Seriously Awesome Promotional Event as they go into further detail about enticing your audience.

Send consistent reminders about your event.

With how busy the world is, people tend to forget things very quickly. Don’t let your audience forget about your event! Be sure to consistently remind them about your event’s date and details. Reminders can go out more frequently the closer you get to the event. Even after the event has ended, make sure to follow up with your attendees to keep the key message of your event in their mind and track if your event’s goal was a success. Find more information on sending reminders through Your Essential Conference and Corporate Event Planning Checklist as they give a list of things that need to be done along with an estimated timeline.

Create unique and distinguishable marketing.

Creating digital marketing content with a unique design or hashtag to represent your event will allow your target audience to identify your event amongst a variety of different events that may be going on at the time. Having unique custom photo gifts for your event marketing will make your event more recognizable. Annex Photo, based in Toronto but delivering throughout Canada, can help you with getting custom printed products, photos, or canvases with your branding, imagery, and messaging on it. Learn how to make your own trends and promotions using marketing on various platforms with tips from How to Throw a Seriously Awesome Promotional Event.

Corporate Promotional Event Planning Tip #4 – Budgeting

Create a financial outline.   

Account for a range of things from marketing costs to venue and decoration costs. Remember, it’s impossible to do every great idea you envision, so make sure to keep your ideas and goals within your budget. Learn more about how to manage your finances and budget accordingly with 42 Tips For Producing A Memorable Small Business Event by Jamillah Warner as the publication takes a closer look at event financing.

Reach out to organizations and businesses. 

Need decorations and displays for your event? Try reaching out to businesses that provide these services and collaborate to get a custom package that will fit your event. Stores like Annex Photo in Toronto can provide a variety of printing and fine art style products to display in your event, as well as a variety of other custom photo products. 

Corporate Promotional Event Planning Tip #5 – Teamwork

Collaborate with members of your team.

You want your team to all be working together towards the same goal, so you need to establish what this goal is! 

• Do you want to raise awareness about your event to acquire more funding or support? 
• Are you aiming to show your accomplishments and the success of your product? 

Make sure your employees understand your message and the goals of the event, so that there is a unified experience for your target audience. Find more tips on managing an event team and creating unison with Jamillah Warner’s 42 Tips For Producing A Memorable Small Business Event as it goes into more detail about using collaboration to reach your goal.

Collaborate with businesses and organizations.

• Need someone to create a marketing campaign? 
• Need an excellent speaker to entertain your audience? 
• Need custom products for your event? 

Don’t attempt to do this all by yourself; let experts in the field do it for you! You need to build a team with a variety of strengths to be able to cover all aspects of your event. So, don’t be afraid to reach out for assistance so you can focus on your tasks and allow others to handle their tasks. 

Make sure to contact businesses such as Annex Photo to get the right collaboration for your event. Find out how to get the perfect collaboration through 42 Tips For Producing A Memorable Small Business Event by Jamillah Warner.

We wish you all the success with your upcoming events, whether they are corporate events, charity events, or personal. We think that is you just focus on these 5 tips and make your next event memorable!

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